The group presented the results of the study SmartMarketing the Russian market of wireless information devices WID (Wireless Information Devices, according to the terminology SmartMarketing in this definition include smart phones, communicators and PDAs ) for the I half of 2007. During this period, total sales in Russia totaled 990,000 WID units ( 266.1 % compared to figures I half of 2006. , 372 000 pieces). This is due to the action of a number of makrofaktorov, above all, the growth of the market substitution and distribution of GPS- navigation systems.
Since the beginning of 2006. SmartMarketing maintain separate accounting records in three segments: smart phones, communicators and PDAs. The ratio of these devices by the end of 2007. was 66.2% (smartphones ), 27.6% (communicators ) and 6.3% (CCP ), respectively. It is worth noting that the dynamics of the market for the first half of this year shows a further fall in the CPC segment (6.3% in the I half of 2007. and 9.00% in the II half of 2006. ).
Dynamics of changes in commodity market structure also led to changes in the balance of power in the context of platforms. In general, the structure of the market looked like a platform in 2007. as follows: 62,4% - Symbian OS, 37,6% - Windows Mobile, 0,1% - Palm OS, 0% - Other Platforms (eg, Linux).
The five largest manufacturers of devices based on Windows Mobile platform in 2006:.
HTC (31,8% up to six months ).
E-Ten Information Systems (11,1% up to six months ).
Samsung (8,2% up to six months ).
Rover (7,6% up to six months ).
HP ( 6 % in six months ).
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